How Sales Enablement Boosts Channel Partner Performance

Why Read This White Paper...

Many kinds of companies obtain a substantial portion of their revenues from sales made by independent channel partners. Because of the importance of indirect channel revenues, these companies have long used a variety of tactics and programs to increase the revenues produced by their partners. Over the past several years, channel vendors have been implementing technologies to enhance the marketing capabilities of their channel partners. Until recently, however, far less attention has been given to increasing the productivity of channel partner sales reps. This lack of attention has created an “enablement gap” that a growing number of channel vendors are now beginning to address.

Get This White Paper...

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Read this paper to learn:

  • Why sales enablement is needed to boost the productivity of channel partner sales reps

  • What capabilities a sophisticated channel sales enablement solution  will provide

  • What benefits a channel sales enablement solution will produce for channel vendors and their sales partners