In the highly regulated financial services sector, marketers face a dual challenge: deliver personalized, omnichannel experiences that drive engagement and revenue, while ensuring every campaign is compliant, secure, and scalable. Without the right infrastructure, this is nearly impossible. That’s why financial services marketing automation has emerged as a game-changer.
At The Marek Group, we understand the pressure marketing leaders face in this industry. You need to scale your outreach across branches, teams, and geographies without sacrificing compliance or operational control. Our marketing automation approach—centered around the Triptych platform—removes the friction between marketing, compliance, and sales enablement.
Marketing teams at financial institutions are often bogged down by manual processes: requesting approvals, customizing materials for advisors, and navigating fragmented vendor ecosystems. These inefficiencies create compliance risks, delay campaigns, and prevent scale. Automation solves these issues by:
Empowering field teams with on-demand access to pre-approved, customizable materials
Automating compliance controls and audit trails
Integrating digital, direct mail, and in-branch communications through a unified platform
Baird, a leading wealth management firm with over 1,500 advisors, faced the same hurdles. They turned to Marek’s Triptych platform to unify sales enablement and marketing operations. The results speak volumes:
2,480 active Triptych users
Over 6,200 personalized content pieces generated annually
An estimated 2,000 hours in marketing support saved each year (equal to 1 FTE)
Continued growth in download activity year-over-year
With marketing automation, Baird cut the time to deliver compliant content from days to minutes.
Compliance at the Core: Our platform is built with FINRA, SEC, and CFPB compliance in mind. Legal-approved templates, usage tracking, and automated workflows reduce risk and build trust.
Advisor Empowerment: Advisors can localize messaging while staying on brand and in compliance—removing friction and increasing speed to market.
Omnichannel Enablement: Triptych and The Marek Group's comprehensive suite of marketing execution services unifies your marketing across channels—email, digital ads, direct mail, and more—with real-time data on performance.
Measurable ROI: With centralized reporting and analytics, your team gains clarity on what works, where to optimize, and how to allocate budget more effectively.
The path forward for financial marketers isn’t just more content—it’s smarter content, automated processes, and scalable execution. With The Marek Group, you get a strategic partner that understands how to operationalize your goals.
Let’s talk about how automation can transform your financial marketing operations.