Franchise growth isn’t just about expanding your footprint—it’s about making sure every location performs. But when field teams are stuck waiting on corporate for materials, or worse, creating off-brand content on their own, growth slows and risks increase. The Marek Group gives franchise systems a smarter way to scale.
As franchises grow, so does the complexity of managing marketing. Multiple vendors, outdated approval processes, and a lack of visibility across locations can leave your brand diluted and your field teams unsupported. It’s not just inefficient—it’s risky.
We simplify franchise marketing execution with a centralized platform and built-in customization. Through Triptych, your team can manage brand-approved content, automate field customization, and track campaign activity in one place. On top of that, our in-house services—print, direct mail, branded merchandise, kitting, and fulfillment—ensure speed and quality from start to finish.
According to the International Franchise Association, franchise businesses contributed over $860 billion to the U.S. economy in 2024, with growth expected to continue in 2025. Yet 45% of franchisors report challenges in executing brand-compliant marketing across all locations. This underscores the need for a system like Triptych that supports field enablement without compromising oversight.
One Source of Truth: Centralized marketing control with local access
Brand-Safe Customization: Franchisees customize assets without compromising compliance
Speed to Market: Print and fulfillment services under one roof
Franchise marketing doesn’t have to be chaotic. With The Marek Group, your system becomes more agile, more consistent, and more capable of scaling fast—with less risk.
Struggling to scale your franchise marketing? Let’s talk about how The Marek Group can help.