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Insurance Marketing Services: Driving Growth in 2025
In 2025, the insurance industry faces a dynamic landscape marked by heightened competition, evolving customer expectations, and stringent regulatory...
1 min read
Tyler Spalding
:
2/18/25 9:00 AM
Founded in 1980, Froedtert Health, in partnership with the Medical College of Wisconsin (MCW), has evolved into a leading healthcare network in Wisconsin. Beyond providing care, it serves as a training ground for future healthcare professionals. However, like many healthcare organizations, Froedtert recognized the need to transform walk-in patients into long-term primary care patients to enhance care continuity and maximize patient value.
Froedtert launched a targeted marketing campaign to engage patients without primary care physicians, using a multichannel approach that leveraged both email and direct mail. With support from The Marek Group, Froedtert achieved compliance with HIPAA and PHI regulations while executing a data-driven strategy that resulted in:
This campaign underscores the power of personalized, data-driven marketing in healthcare.
To replicate Froedtert’s success, healthcare marketers should focus on these steps:
Download our complete guide to explore Froedtert’s strategy in greater depth and discover actionable insights to grow your healthcare organization.
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