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Froedtert Direct Mail Case Study

Unlock the power of personalized, data-driven marketing in healthcare.

Froedtert launched a targeted marketing campaign to engage patients without primary care physicians, using a multichannel approach that leveraged both email and direct mail. With support from The Marek Group, Froedtert achieved compliance with HIPAA and PHI regulations while executing a data-driven strategy.

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Direct Mail That Delivers: Real Results, Proven Impact

See how our campaign turned strategy into measurable results.

patients

7,000 New Patients Engaged

engaged via email and direct mail marketing
Target

12% Direct Mail Return Rate

Converting walk-ins to primary care
Value-1

$1.2M in New Lifetime Patient Value

from 788 primary care conversions
 

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