Download for free today

Froedtert Direct Mail Case Study

Unlock the power of personalized, data-driven marketing in healthcare.

Froedtert launched a targeted marketing campaign to engage patients without primary care physicians, using a multichannel approach that leveraged both email and direct mail. With support from The Marek Group, Froedtert achieved compliance with HIPAA and PHI regulations while executing a data-driven strategy.

Download Now
Froedert_Case-Study_Thumb

Direct Mail That Delivers: Real Results, Proven Impact

See how our campaign turned strategy into measurable results.

patients

7,000 New Patients Engaged

engaged via email and direct mail marketing
Target

12% Direct Mail Return Rate

Converting walk-ins to primary care
Value-1

$1.2M in New Lifetime Patient Value

from 788 primary care conversions
 

Discover More About The Marek Group's Marketing Solutions

Explore our blogs, case studies, and resources for insights
2 min read

How Marketing Automation is Transforming Medicare Open Enrollment Season

Cameron Schulz: Nov 11, 2025

For Medicare marketers, open enrollment is a balancing act: coordinating hundreds of materials, channels, and approvals...
2 min read

Overcoming Challenges in Medicare Marketing: Strategies for a Stronger Enrollment Season

Cameron Schulz: Nov 5, 2025

Every year, Medicare marketers face the same test—deliver more communications, across more channels, in less time....
1 min read

Driving Results with Omnichannel Marketing Campaigns

Cameron Schulz: Oct 21, 2025

In a noisy digital landscape, brands face the challenge of capturing attention across multiple platforms. A...