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Effective Insurance Marketing Strategies for Regulated Success
In the insurance industry, marketing is a high-stakes game. You need to acquire and retain members while navigating a...
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Froedtert Direct Mail Case Study
Unlock the power of personalized, data-driven marketing in healthcare.
Froedtert launched a targeted marketing campaign to engage patients without primary care physicians, using a multichannel approach that leveraged both email and direct mail. With support from The Marek Group, Froedtert achieved compliance with HIPAA and PHI regulations while executing a data-driven strategy.
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7,000 New Patients Engaged
engaged via email and direct mail marketing
12% Direct Mail Return Rate
Converting walk-ins to primary care
$1.2M in New Lifetime Patient Value
from 788 primary care conversions
© 2025 The Marek Group, Inc.