As if cutting through the clutter of the marketing technology landscape weren’t enough, now sales and marketing management has a new challenge. How to effectively support four distinct generations of sales people. Whether a sales team is made of Silents, Boomers, Gen Xers or Millennials companies need to accommodate the way they work in order to be successful.
To add to that challenge, sales and marketing professionals also need to be sure the content delivered to customers is also accessible to four distinct generations of people. From print to email to social and more, each generation wants to engage with marketing messaging in the way they want to or they will move on.
With marketing budgets being trimmed and marketing leadership being held accountable for strict marketing campaign ROI, how do companies support omni-channel marketing content delivered through their sales channels who work in very different ways?
Here are five ways you can support all four generations of sales and customers using an omni-channel content delivery strategy.
1. Centralize 100% of marketing assets into a single sales content management solution that is intuitive, uses robust search and is vendor agnostic.
A successful sales content management solution will manage and deliver print collateral, personalized and co-branded content, digital content, multi-channel campaigns, promotional products, signage, trade show displays, presentations and more. The right platform will consolidate existing vendor portals into a centralized sales content management solution allowing sales people a single access point for all of the sales content they need.